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Luke Johnson is the British entrepreneur, business adviser, and weekly columnist for The Sunday Times. He is a man with a wealth of knowledge and experience in the world of business and investment that has seen him hold the position of Chairman at Channel 4, the Royal Society of Arts and the Pizza Express chain.

He is the former owner The Ivy and had interests in Giraffe, Belgo, founding the hugely popular Strada restaurant chain. Currently, the Chairman of equity firm Risk Capital Partners and the Brighton Pier Group, Luke Johnson’s resume and achievements are wide-ranging and all-encompassing.

Like so many business leaders and entrepreneurs, Luke has concerned in recent months about the economic devastation caused by the unproven lockdown measures, highlighting the collateral damage to our social, physical and mental health, and the need to look for alternative solutions.

These concerns focus on the as yet unproven policy of single measure lockdowns, a policy that has seen hundreds of thousands of people left unemployed and the misuse of data for the justification of actions and the relentless scaremongering by the mainstream media that has left “the nation depressed, frightened, poorer, anti-social, lonely, less fit, hypochondriacs, anxious and heavily indebted.”

By highlighting what Luke calls Covid Monomania – the government’s obsessive preoccupation with death rates, protecting the NHS and their relentless attempts to reinforce this peril through data that is misused and appropriated, he has brought attention for the need to consider innovative policies and solutions.

This includes solutions which protect the vulnerable and elderly but allow younger people, those with families that need feeding, small business owners on the brink of collapse, to take what many consider a wholly proportionate risk by going about their daily lives, and thus enabling our demoralised economy.

Espousing a view which promotes exercise, healthy eating, positive habits and above all our duty to protect those who can’t readily protect themselves, Luke proposes seeking opportunity and chance in a changing marketplace, encouraging ways to improve ourselves, our work, our life in this most fallow period.

We must consider our options, call for transparency and be clear that those of us who can, are ready to step forward and be counted. Let’s not allow this fear to consume us and seep further into our consciousness. After all, as Luke points out, a continued lockdown over Christmas would destroy hospitality and retail and “kill at least 500,000 more jobs.”