Lucie Fink on Real Life vs Social Media, Building a Brand Without Selling Out & The Truth About Influencer Success | Screw The Clout

Screw The Clout

Bleav and Steve Stanulis

Spill The Tea, Personal Journals, Society & Culture, Tv & Film, Gangs Of New York, Celebrity, Steve Stanulis, Personal Stories, After Shows, The Replacements

5.0 • 996 Ratings

🗓️ 29 April 2026

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this powerful episode of Screw The Clout, host Steve Stanulis sits down with creator, entrepreneur, and podcast host Lucie Fink for a deep conversation about the reality behind influencer culture, building a long-term personal brand, protecting private life, and succeeding online without losing yourself. Lucie explains how she intentionally shares only a small portion of her real life online while maintaining authentic connection with her audience. She opens up about balancing marriage, motherhood, business, and content creation while refusing to chase controversy or fake engagement. The conversation dives into creator burnout, brand partnerships, saying no to money that doesn’t align, AI’s future impact on influencers, why followers don’t equal income, and how new creators can still grow in a saturated market. This is not surface-level influencer talk — it’s a masterclass on building something real in a fake world.

Transcript

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0:00.0	Welcome to another episode of Screw the Cloud.
0:03.5	My name is Steve Stalueless.
0:05.1	I want to thank everybody listening that is making us a top 10 podcast on both Spotify and Apple.
0:13.3	And it's not because of me, or maybe a little bit, but more so for the amazing guests I have.
0:19.5	And yet we have another one today. And I'm very excited
0:22.4	to speak to her for many different reasons. But most people on social media are chasing attention,
0:28.8	but every once in a while, someone actually builds a real brand, a real business and a real
0:35.6	person behind it. Today's guests did not just go viral.
0:41.0	They built something sustainable
0:42.4	and something turning into something on another level.
0:47.0	And I'm really excited about this.
0:49.3	And we have this Lucy Fink on today.
0:51.8	Lucy, thank you so much for coming on.
0:53.6	Yes, thank you for coming on today, L Lucy, thank you so much for coming on. Yes.
1:14.0	Thank you for coming on today, Luce. Thank you so much for having me. Yeah, already, we're on a nickname basis over here. I love it. Thank you so much for having me. I'm so excited to be here. Thank you. Thank you so much for coming on. It's funny. I'm already like, hey, Luce. So where are you right now, Lucy, where is home?
1:11.1	Um, Thank you. Thank you so much for coming on. It's funny. I'm already like, hey, Luce. So where are you right now, Lucy, where is home?
1:14.9	I'm in the suburbs of New York City. So my family left the city. We moved out. Yeah, we're living the backyard lifestyle now, which is great.
1:24.2	That's awesome. So I have, I'm originally born and raised in new york i'm actually not far away i'm in
1:29.7	jersey so nice the reason why i ask is you know everybody i've been speaking to lately has been
1:36.7	on the west coast all these different places tell me how beautiful it is but you can kind of
1:42.2	you know uh share my pain today is now,
1:46.4	like I believe 41 degrees.
	...

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