Entrepreneurship is not merely a destination; it is a perpetual journey of peaks, valleys, and the relentless pursuit of growth. In this episode, we sit down with Lubo Smid, the co-founder, and CEO of STRV, a leading software design and engineering company. Lubo shares personal anecdotes, highlighting the peaks and valleys of entrepreneurship and the continuous journey toward improvement. As he ponders on his initial encounters with exchanging time, energy, and creativity for money, he emphasizes time as the most valuable currency that we all possess. As the conversation progresses, Lubo shares the defining moments of his entrepreneurial journey, which includes a painful lesson that eventually transformed into a valuable learning experience. He stresses the significance of living according to core values, which provide a foundation for resilience in the face of challenges. Lubo's own experiences serve as a testament to the idea that entrepreneurship offers more freedom, income, and fulfillment compared to traditional employment. Join us and discover how embracing entrepreneurship, living by your values, and embracing the unknown can lead to remarkable growth and success.