This is power and influence. All you got to do is get a deeper voice.

How to have a deep voice.

You don't have to live with a small weak voice.

It's important to make every effort to lower the pitch

just because your voice isn't a deep baritone.

But it turns out you may already deepen your voice, without even realizing it.

Just like you already use nonverbal cues, like crossing your arms behind your head.

So we think just like those kinds of nonverbal postures,

changes in voices probably happen without us thinking,

without our conscious awareness.

Joey Chang, a social psychologist at the University of Illinois.

She and her team suspected people who do deepen their voices while speaking, might hold

more sway in an argument.

So they tested the theory by recording 191 university students,

as they debated in small groups about which equipment would be most essential

after a disaster on the moon.

Is it oxygen tanks or heating units? It's an old psychology game. They found that

group members who lowered the pitch of their voices during the game, both men and women,

were more likely to rally the group around their ideal supply list.

They were also rated as more influential by team members and outside observers.

And this approach ends up being effective in that if you lower your voice, chances are you'll probably be more

effective at becoming leaders and influencing others because it changes how others see you.

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