Love, trust and marketing in the age of AI | Amaryllis Liampoti

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 • 11.9K Ratings

🗓️ 6 February 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency.

Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0	Calling all book enthusiasts, the Tashan sale is on.
0:04.0	Explore hundreds of luxury books on art, architecture, photography, music, fashion and more.
0:10.1	Now, up to 75% off.
0:12.7	Live from the 6th to the 9th of February, this is your chance to find incredible deals and elevate your collection.
0:19.6	Head to Tashan.com today.
0:22.6	Folks, risk is the podcast where people tell true stories they never thought they
0:28.2	dare to share in public. And all throughout February, for Black History Month, we have
0:34.0	jaw-dropping true stories. They'll make you laugh and cry.
0:38.8	An amazing array of people of all walks of life
0:41.6	sharing about their experiences of being black in America today.
0:46.9	Look for risk on the Odyssey app
0:49.3	or wherever you get your podcasts.
1:05.8	You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.
1:07.0	I'm your host, Elise Hugh.
1:09.1	Emotional entanglement with artificial intelligence is happening or can happen in a way that values employees and helps connect with customers.
1:19.6	But this can also be fraught.
1:22.1	So how can we ensure AI for business is built responsibly?
1:27.8	Entrepreneur Amarillis Leon Pote proposes foundational principles to make ethical decisions about AI.
1:35.4	Coming up.
1:39.4	I think we've been missing the forest through the trees when it comes to AI.
1:44.0	We've been so focused, almost obsessed, on squeezing every bit of efficiency out of AI
1:50.1	to make our processes faster or cheaper, that we have overlooked the most important aspect of all.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from TED, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of TED and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.