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Welcome back to another episode of Trading Secrets. Today we are joined for the second time by the OG reality TV data analyst and founder of Bachelor Data Susanna Summers.

When we originally met with Susanna in January of 2022, that is over a year ago.

We learned all about how she developed an extremely detailed system that tracked data of various facets of the Bachelor franchise from the contestants' time on screen to their Instagram follower account to their endeavors after the show.

I mean, even like the amount of roses that are given off literally think about anything you could track with the Bachelor franchise and Bachelor Data Susanna has done that.

This time around, we want to discuss how the data has changed in literally just a year with all of these recent reality shows, specifically Love is Blind, which has generated a massive following for all the contestants after the season has just wrapped up this past week.

What sort of trends is she seeing with reality TV contestants on social media now, versus then?

What shows are generating more of a social media following for its contestants? Where does she see the future of reality TV contestants and their success on different social media platforms?

Love is Blind, Bachelor Nation numbers, we're covering it all, it is a so wild how much is changing just a year. Susanna, thank you so much for being here and thank you for coming back on Trading Secrets.

Hey, it's an honor to have you back.

Yes, I think you saw the numbers, we're talking numbers here last time you were on the episode crushed so it is an honor for us to have you back. It's a beautiful thing.

So we had you back about let's see, it was January, 2022 and I just think about how much has changed within the reality TV space and for everyone listening there, I'm just going to like tease all the things I want to talk about.

I want to talk about love is blind from season one to four, just the trends. I want to talk about how that's comparing to the bachelor, bachelor nation.

I want to know all the things that are happening behind the scenes, what you project coming to the scenes, all the numbers, the following growth, I can't wait to get into it.

But before I do, I think the perfect topic is talking about the fact in just a year, you had your bachelor data account, that was your bread and butter business.

You then created a new account, it's called pop culture data. So now you are analyzing different shows and I want to know between love is blind and love island and other shows out there.

What was that turning point for you that warranted creating literally a whole new business in a whole new page because there's so much attraction elsewhere. Tell me about that.

Yeah, I think it's similar to the sports world, you know, sports world and data go hand in hand.

You know, people don't talk about sports anymore without data. You're listening to a game, you listen to the commentators and they're frequently dropping all of these different data pieces.

And I think what my account did was it was the first account that started analyzing data within the reality TV space and it was stuff that we were always thinking about.

You know, you think back to Nick Vials season premiere and so many women were wearing red dresses to the point where it was a topic of conversation between the women that we saw on the show.

Now everybody at home was wondering, oh, I wonder how that compares to previous seasons and that data wasn't there. And now that that data is there, people are wanting that data for every TV show that they watch.

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