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ESPN Daily

Louis Vuitton, Pumps, and Feathers. The Fashion Behind Women's College Basketball

ESPN Daily

ESPN

Sports

4.63.9K Ratings

🗓️ 9 April 2024

⏱️ 30 minutes

🧾️ Download transcript

Summary

This past Sunday, 18.7 million sets of eyes were on the women's NCAA Basketball National Championship game between the Iowa Hawkeyes and the South Carolina Gamecocks. But beyond the meteoric rise in the game’s popularity, there was another underlying story unfolding on the sidelines. That was the coaches, rocking all types of exciting fashion, from bold prints, to designer pieces worth thousands of dollars. The ladies leading these teams are setting a trend for how a coach can look. So today, Andscape writer Mia Berry breaks down the looks she's been watching, and explains how the styles mean so much more than just looking good. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Last weekend, many of us watched as the NCAA Women's Final Four played out with

0:06.8

South Carolina crushing NC State and Iowa barely surviving Yukon to face off in the championship game.

0:14.1

A game that South Carolina won to claim their seat atop the women's college

0:18.9

basketball mountain. with a touch of sweet redemption.

0:25.0

Undefatednge with a touch of Sweet Redemption.

0:29.0

Undefated South Carolina has won its third national championship.

0:36.0

But that was the story of what happened on the court.

0:41.0

Off the court, there's been the underlying story

0:43.6

of women's basketball's meteoric rise in popularity.

0:47.8

9.9 million viewers last year.

0:50.5

12.3 million viewers this year in the elite 8 LSU versus Iowa.

0:55.0

Not to mention the game peaked at 16 million.

0:58.0

ESPAN carries the game.

1:00.0

You have any idea what women's basketball at the collegiate level has done for ESPN, has done for the networks, has done for the sports world?

1:11.0

That's the largest audience for any college basketball game on any

1:16.0

ESPN platform ever. But even with all that, there was another story that you may or may not have noticed. And

1:24.0

Anscapes Mia Berry is here to talk about it.

1:27.0

Can you describe what Dawn's Daily was wearing in South Carolina's final four game on

1:33.7

Friday. I know how I would describe it which is Louis Down to the Sox to quote a

1:38.9

great urban philosopher who is no longer with us. Absolutely.

1:42.6

I think that's the best way.

1:43.8

Louie down to the socks.

...

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