from hype beast and hype radio i am jeff staple and this is the business of hype a show about

creative entrepreneurs brand builders innovators and the realities behind the dreams they've built

the great thing about the Business of Hype podcast is that we hear from so many different movers and shakers in different industries.

Some of these people sit on the main stage, while others sit just behind the curtain, making sure everything runs smoothly.

And very often, the entrepreneur and the founder, they get all to shine, right?

But you know what? Newsflash.

Without the team captains making that ship run, that founder don't mean shit.

So one of my favorite things to do on this podcast is to actually shed light on the people

who keep the wheels greased.

Because without them, some of the biggest names and brands that you're a fan of might not even

exist.

For a lot of people out there listening right now, y'all might not even want to start your

own business.

That doesn't mean that you can't

change the world and create something to tell your grandkids about. So this week is someone you

absolutely want to know and hear from. So it's no secret that one of the hottest brands of the

last few years has been Fila. I actually spoke to someone recently and they were 20 years old,

and they thought Fila was a completely new brand.

Little did they know, Fila was started in 1911 in Italy.

So how does that happen?

How does a hundred-plus-year-old brand become the hottest brand in 2020?

And I can tell you, I've been to many boardroom meetings where executives of

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