Welcome to Good Money, where we hope you grow your net worth so you can use it for good.

I'm your host, Derek Kimmy.

I want to take a quick moment to say Happy Thanksgiving.

I hope that you share great memories with friends and family and I want you to know how

thankful I am to have each of you part of our Good Money community.

Okay, see if you can relate to this problem.

Your customers are so close to buying your product or service, but then they don't buy

and you wonder why.

My guest today, Lauren Nordgren, is going to help you solve this mystery once and for all.

In just 30 minutes, you're going to get a private coaching session from someone who analyzes

the inner workings of businesses.

Then figures out why customers aren't handing over their hard earned cash.

After this interview, you'll know what your customers really want and how to get them

to buy from you right now.

And now here's my conversation with Lauren Nordgren.

Lauren, welcome to Good Money.

Hey, thank you, Derek.

It's good to be here.

Lauren, you've got a brand new book out and we were just talking off camera here a bit

and you're introducing some ideas for people that have an idea.

So let's dive right in.

You first of all, in the book, talk about there are frictions that we have to overcome

...