Look Ma I'm On Camera The Future of B2C Video

Technology Revolution: The Future of Now

Bonnie D Graham

News, Business News, Technology

4.9 • 112 Ratings

🗓️ 25 March 2020

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Buzz: “As video adoption for content marketing continues to rise, there’s no doubt that more organizations are looking to online video to improve their strategies…smartphone and tablet adoption has created a prime opportunity for more mobile video content” (www.brainshark.com). Still not convinced? “The sheer cost of video production has come down to a point where there are no barriers to entry. Buyers have devices that can play videos with them at all times” (Joe Pulizzi). “Humans are incredibly visual and powerful, moving images help us find meaning” (Dan Patterson). “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively” (Vern Marker). We’ll ask these experts for their take: Lorraine Maurice, SAP; Richard Hegarty, Digital Marketing Institute; Barbara Giamanco, Social Centered Selling; and Marco Cai, SAP. Join us for Look Ma! I’m On Camera. The Future of B2C Video.

Transcript

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0:00.0	Where does yesterday's future, which is already here, already here, really here, really here, meet today's future, which is about to happen, and tomorrow's future, which could be just minutes away?
0:16.8	Welcome to technology revolution, the future of now.
0:22.0	Where host Bonnie D. Graham asks savvy futurists for their predictions about the tech-driven trends that are shaping our future right now.
0:31.3	Here's your host who will take us into the future of now, Bonnie D. Graham.
0:36.7	Yes, indeed. Already here, already here, already here.
0:39.5	That's the voice of my co-producer, Ryan Treasure, the one and only VP of, I call him VP of everything,
0:44.9	at Voice America World Talk Radio. This is Technology Revolution, the future of now. We've got a really,
0:50.0	really cool topic for you. Very timely. No, we're not talking about the pandemic. We're not talking
0:55.0	about that. We're keeping it light, a little bit fluffy and a little bit business today. So let me read
0:59.5	some buzz quotes for you that will set us up. And I've got an amazing panel today. So here's a quote
1:05.0	from Braintchart.com. They say, as video adoption for content marketing continues to rise, and we know that's the truth, there's no doubt that more organizations are looking to online video to improve their strategies.
1:18.1	Smartphone and tablet adoption have created a prime opportunity for more mobile video content.
1:24.4	Now, you all know what this means.
1:25.7	We are distancing.
1:27.2	We are trying to keep in front
1:28.9	of each other and keep messaging and being friends and doing business as best we can, and video
1:33.4	is the rage because it makes sense. But if you're still not convinced, I have a few more quotes from
1:38.6	you. Here's a quote from someone named Joe Polisi, and he says, the sheer cost of video production
1:43.4	has come down to a point where there are no barriers to entry.
1:48.4	Sidebar. Think, hold up your smartphone. You can make video.
1:52.3	Buyers have devices that can play videos with them all the time. Yes, thank you, Joe Polisi. Here's a quote from Dan Patterson.
1:58.9	Humans are incredibly visual, and powerful moving images help us find meaning. a quote from Dan Patterson. Humans are incredibly visual and powerful moving images
	...

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