Mailchimp would like to talk to you about customers.

A customer is what happens when marketers fail to personalise their marketing,

grouping customers with very different behaviours into one tangled mess.

But with MailChimp, marketers can use real-time behaviour data to personalise every email for every customer.

So get MailChimp and turn your customers into customers.

Into it MailChimp, the number one email marketing and automation brand.

Based on customer numbers, for verification email, advertising at MailChimp.com.

I'm John Batsfield with my colleague Joseph Sternberg. He's a member of the editorial board of

the Wall Street Journal. He writes political economics column. He's based in London.

And I'm introducing HS2 to the vocabulary of the United States. High speed rail 2.

And I first touched upon it when I spoke with Joe some weeks ago, maybe last week.

About this controversy breaking out in Parliament about how expensive it is.

If you have to ask how expensive you can't afford it, well apparently the UK can't afford it

either. And the Prime Minister, Mr. Sunak, is now making sharp remarks about reducing the

commitment to the high speed rail HS2 to go from a station in London to the northern parts of the

country to integrate more completely and to distribute more completely opportunities to all of the

British people. Except Joe, it's too expensive. It's not built. It's going to get more expensive

as they keep pledging that they're going to fill it. The Prime Minister is not entirely for it.

So at this point, it's on the front page because it's dying because it's outrested in peace.

What is the status of a rail that nobody seems to want except for politicians in the north

who've made promises? Yeah, this does seem to be pretty controversial right now.

I think the way for American listeners to understand what's going on here is remember 25 years ago,

...