Niching down and focusing on one target market can feel incredibly scary. But the most successful entrepreneurs know that it's the path to growing your business and making more money. After all, if you say you can help everyone, you're really helping no one. 

 

My guest today, Lizy Hoeffer, gets it. As one of the top loan officers in the country, she credits her ability to specialize, and speak directly to her well-defined clients as a massive part of her success. Today, Lizy reveals her three proven steps for picking a specific niche to market to and how she landed her first clients when starting her business. Her method might surprise you! Plus, Lizy shares how she stays motivated and how the little minor decisions you make throughout your day can either cost you money or make you lots more of it.

 

Order your copy of the USA Today and Wall Street Journal bestselling book Good Money Revolution here: https://amzn.to/34hSonE

 

Ready to take your business to the next level? Schedule a call with Derrick today here: www.GoodMoneyFramework.com/consulting

 

For daily tips to help you make and save money, follow us on Instagram @derricktkinney 

 

Subscribe to our brand new YouTube Channel here: Derrick Kinney - YouTube