Today's episode of Diabolical Lies was brought to you by the Dove Real Beauty Campaign,

Mark Zuckerberg sweating through his shirt about another scandal, the body mass index scale,

my fitness pal, and the limp dick editorial standards of Evie magazine.

Dude, the Dove Real Beauty Campaign, I still can think of that black and white thing where it's like,

and I see a true cut. And it's like a little, a little like freckled eight-year-old. That impacted me

heavily. You're like, thank you, Unilever. My body image issues are solved. Corporate activism does

make a difference in the world. Representation matters. That girl has freckles.

That girl looks like me, a white woman.

Caroline, what do you know about an influencer named Liv Schmidt?

I know that New York Magazine recently outed what looked to me like a cult, and she has been on a warpath ever since.

So I went onto her social media only following what happened to her, and I know that she's

mad. That's basically what I know about her.

So Liv Schmidt is someone who entered the broader public consciousness recently because of this profile in the cut by a woman named E.J. Dixon.

And before this, before she reached mainstream consciousness, she was a figurehead of a relatively niche online subculture called Skinny Talk.

Now, part of the reason why she gained notoriety beyond just

being, like, extremely thin, was because she kept getting banned on TikTok. So, this fact

alone meant that she got a bizarre amount of mainstream press. So, like, the Wall Street Journal

was the first major newspaper to cover her in September

2024. Carol, I'm going to have you read the headline and subheadline of this piece for me.

Her skinny videos divided TikTok. She says they're what the viewers want. Subhead.

Liv Schmidt grew following with posts about staying thin in her daily diet.

Some users said her content promoted disordered eating.

...