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I'm Gretchen Rubin, and this is a little happier. As a writer, I spend a lot of time thinking about

titles. For my own projects, I either know the title of a book immediately, or I choose it only after

a great struggle.

For instance, the titles The Happiness Project and Outer Order Inner Calm came very easily.

Better than before, and Life in Five Senses took me months to decide on.

Because I love titles so much, I keep a running list of all my favorite

titles. These go on for pages, a world lit only by fire, to the Finland station, spare, and on and on.

Glancing over these titles the other day, I noticed a pattern. I realized that,

among other things, I really love a title where an industrial term is paired with what might be called a humanities term. For instance, some of my titles include these.

Industrial, Light, and Magic.

This was the studio founded by George Lucas to create visual effects.

Color Factory.

This is an art exhibit with playful participatory installations that celebrate color and the senses.

The Sacred and Profane Love Machine. This is a title of a novel by Iris Murdoch, a novelist

whose work I love. Cohen Pro. That's a software used to create generative music. Metaphysical

milkshake. That's a podcast featuring actor Rain Wilson, who played Dwight on The Office, and scholar Reza Aslam.

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