4.5 • 772 Ratings
🗓️ 18 October 2017
⏱️ 48 minutes
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0:00.0 | Welcome to the politics guys. I'm Michael Baranowski, a political scientist at Northern Kentucky University. |
0:32.9 | Welcome to the Midweek's Politics Guy show, and this week, Mike is on vacation, so it will be myself, Tray Orndorf, and Jay Carson. |
0:42.2 | And this week, we're going to be talking about your mail. You've had a lot of questions coming into this week, and we want to try to get to all of them here for Wednesday. |
0:47.9 | And so we're looking forward to kind of digging into the mailbox and seeing which you have to say. |
0:49.6 | It's always kind of fun taking that perspective. |
1:01.7 | Before we get into listener mail, though, Jay, there was a really interesting article that we didn't have a chance to get to during the weekend show that we wanted to kind of talk about. |
1:08.9 | And that was once again revisiting the question of why did we have the kinds of electoral outcomes that we had. |
1:12.3 | Listeners might know that I am a presidential guy, so I'm always looking at presidential elections and communication. But what came out actually |
1:16.5 | was that Facebook had offered to both the Hillary Clinton campaign and to the Donald Trump |
1:22.4 | campaign the opportunity to have embedded data analysts to help them use the data coming out of Facebook |
1:31.1 | for their campaign. |
1:34.0 | And what's really interesting is that the Clinton campaign was offered those embeds, |
1:40.0 | turned them down. |
1:41.2 | The Trump campaign, the digital director, actually accepted them and actually |
1:46.2 | went on 60 minutes last week and said, look, every time we had any buttons, clicks, or eyeballs |
1:51.8 | on things, we were able to know what was going on because we had Trump campaign advisors with the |
1:57.1 | data app operation analyst from Facebook parsing that five days a week. |
2:02.2 | And he makes the claim that he thinks that that data game is part of which strengthened |
2:06.6 | their position in micro-targeting versus Hillary Clinton. |
2:11.2 | And I just found that really interesting. |
2:13.3 | So, you know, I know a couple weeks ago we talked about the impact of Facebook on elections |
2:17.7 | in a different kind of context, but here it is, you know, Facebook itself offering some different |
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