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What you have to do is go to UnmistakableCreative.com slash LifePurpose.

Again, that's UnmistakableCreative.com slash Life Purpose.

There's so many of these types of community businesses that it's just a commodity.

Like, you go there because you have

to. And I think that's where there's a real opportunity for a lot of these organizations to

try to invest in a workforce. Maybe it's people with autism. Maybe it's a different barrier group.

But building a brand and a story around hearing about people and bringing in talent

that's different. I mean, we're not the only ones that have been successful with that. There's

this coffee shop that's now across a lot of these Southeast called Biddy and Bowes. They were founded

with a similar mission of employing people with disabilities in their,

for pretty much their entire workforce.

They've been really successful.

There's this company called John's Crazy Sox, which sells, they sell socks online.

Like, can you think of a less, like, a more commoditized thing than socks?

I'm Sreeny Rao, and this is the Unmistakable Creative Podcast, where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written bestselling books,

and created insanely interesting art. For more, check out our 500 episode archive at UnmistakableCreative.com.

Thomas, welcome to The Unmistakable Creative. Thanks a much for taking the time to join us.

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