As you probably notice, this month, we're bringing you our Life of Purpose series and revisiting

some of our most transformative episodes. Tune in to explore expert insights and practical

strategies on help, performance, and community well-being, all aimed at helping you achieve

personal and professional fulfillment. If you sign up for the newsletter, you'll not only get

recaps of the key ideas in each interview, but at the end of the series, you'll receive our free life of purpose ebook.

What you have to do is go to unmistakablecreative.com slash life purpose. Again, that's unmistakable creative.com slash life purpose.

We set our career basically working for ourselves. Like we create a career by the things that we do for free that

we invest our love into. We build a business by serving others. And that balancing act is almost

like the inside person versus the outside person. So I am usually basically the inside person

that's building the structures, building the systems, trying to like wire everything together

on the

financial and legal and technical and, you know, business structure and including staffing and teams.

And the, and the people I partner with are basically driving the mission and the, and the,

public face.

Like, it is their name and entity and vision that is basically

driving the purpose and the mission that we're after. And then I am basically crafting the engine

for them that allows that mission to be accomplished.

I'm Sreeny Rao and this is the unm Unmistakable Creative Podcast, where you get a window into the stories and insights of the most innovative and creative minds who started movements, built thriving businesses, written bestselling books, and created insanely interesting art.

For more, check out our 500 episode archive at UnmistakableCreative.com.

Craig, welcome to The Unmistakable Creative.

Thanks so much for taking the time to join us.

I really appreciate you having me.

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