Listener Favorites: Alberto Savoia | Why So Many Ideas Fail and How to Make Sure Yours Succeeds
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 15 October 2021
⏱️ 61 minutes
🧾️ Download transcript
Summary
Welcome to another episode of Unmistakable Creative, where we're joined by Alberto Savoia, a successful entrepreneur, innovator, and author. Savoia shares that 80% of engineers and product managers are working on products that will fail upon launch, not due to poor execution or lack of effort, but because they're building the wrong products.
In this episode, Savoia introduces his set of tools and techniques that ensure you're building the 'right it' before you build it right. He discusses his book, 'The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed,' a must-read for entrepreneurs, innovators, and game changers looking to maximize their success.
Don't miss this episode to learn from one of the most influential voices in innovation and product development. Gain insights that could transform your career and understand how to ensure your ideas are destined to succeed before you even begin.
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Transcript
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| 0:00.0 | Most failures happen not because people don't work hard, not because they're not passionate, not because they don't execute well |
| 0:06.4 | But because the they're building the wrong product as I say in the book |
| 0:11.6 | Make sure you're building the right it before you build it |
| 0:15.2 | Right a lot of failures are cannot be attributed to incompetence of lack of desire |
| 0:20.5 | Just people pick the wrong idea and I saw that in my father and in my experience as an entrepreneur |
| 0:26.1 | I kept seeing that |
| 0:28.3 | Many many times in fact I would say that 80% of engineers and product managers whatever titles you have in most companies are working with products that when launched |
| 0:38.4 | Will fail |
| 0:40.0 | Of course, I don't like that training because |
| 0:43.6 | Our most valuable resource right to solve all the problems in the world |
| 0:48.7 | Our entrepreneurs and innovators inventors, right? |
| 0:52.7 | They're the one that gonna come up with a new solution and yet with you take this most valuable resource |
| 0:58.4 | And 80% of the time they're going to fail so that really doesn't sit well |
| 1:03.9 | With me and that's why I wrote the book and you know the book is just the outcome of 10 years of |
| 1:08.7 | Research and making sure that what I teach and what I discuss actually |
| 1:13.5 | Works, so that's my mission to to to beat failure |
| 1:21.2 | I'm Srini Rao and this is the unmistakable creative podcast where you get a window into the stories and insights of the most |
| 1:27.4 | Innovative and creative minds started movements built driving businesses |
| 1:31.6 | Written best-selling books and created an insanely interesting art for more check out our 500 episode archive at unmistakablecreative.com |
| 1:43.2 | Alberto, welcome to the unmistakable creative thanks much for taking the time to join us |
| 1:46.7 | Thank you for having me Shrini. I'm looking forward to it |
| 1:49.4 | Yeah, it is my pleasure to have you so I as we were saying before we hit record here |
... |
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