The following podcast contains explicit language.

For me I was on an airplane.

I fly just about every week so a lot and we got to 10,000 feet.

And the interval that was played when we got there was this minor interval one.

And we all know minor means something's wrong and so you know so it just that one sound

really instilled this fear and oh you know but actually nothing was wrong it was just

the two notes that they chose and it was it was experiences like that that definitely

got me to thinking about well how can we make those sounds better?

How can we make those sounds both be functional but also aesthetically pleasing and make sense

to the user who in this case is someone who's you know flying through turbulence?

Steve Milton is the founding partner of a company called Listen.

Listen specializes in sonic branding and most notably for all of you they made the sound.

And if that sound doesn't familiar to you then you're probably less single than I am

right now or maybe you're just better at keeping your phone on silent but don't worry we'll explain

it all to you in just a bit. And later on in today's show in the second half we're going to be

talking about IUDs in Trump America but first back to Steve. Your company worked on the sounds of

Skype. What's it like to hear that echoed back to you in the culture? So there's a legacy you know

the first Skype sounds were created over 10 years ago so that was definitely before our time.

What we have done is work as Skype you know has different products and different apps coming out

what we've been doing is working with them to understand what's at the core of Skype sound

and how do you evolve that for different things. So for example a lot of those sounds are actually

human sounds. So a lot of them are maybe soon you know blowing into a ketchup bottle or actual kind

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