Listen to These 23 mins Before You Try to Sell Anything | Ep 744

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 2 August 2024

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

"There's no generic business consulting that can deliver as consistent of an outcome [for customers] as a very niche business" In this episode, Alex (@AlexHormozi) shares the story of scaling the sales system when Gym Launch was getting started. He breaks down fundamental selling principles that he had to learn before he started to succeed with sales and scaling a niched down licensing business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learned on his path from $100M to $1B in net worth.

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Transcript

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0:00.0	Before you sell anything, you need to learn these fundamentals.
0:02.4	He was honestly the first 10 customers I sold.
0:04.4	His gym was losing money. He was working a 9 to 5 job.
0:07.4	He would work from 5 a.m. to 9 a.m.
0:09.3	At his gym teaching sessions, he'd go to his job at 9.30 or whatever. Work from 9 to 5. Go back to his gym
0:16.2	teach all the evening sessions 5, 6, 7, 8. His wife had just had a baby. She was pregnant with their second child.
0:23.0	All of his income from his primary business went into the gym that was losing money
0:27.8	and they had nothing left over.
0:29.8	And so he called me up, or he didn't call me up, and he responded to an ad.
0:34.4	And I got on the sales call and I was like, all right, it's, whatever it was.
0:38.8	And he was like, I would buy this, I need this, but I just gave my last 10 grand or my only 10 grand to this coach that was going to teach me how to have an online fitness business.
0:49.0	And I was like, do you have an online fitness business?
0:51.0	And he was like, no I it didn't it
0:53.5	didn't work or whatever I was like well what if we just made your gym
0:56.9	make money would that be more he's like yes I'm fine with just making my gym
1:00.3	make money and so I asked him put a thousand bucks down and he like put a thousand dollars
1:05.9	onto a credit card or something. That's so beautiful bro. That's so that's sick. They made
1:09.7	$38,000 in the first 30 days. I think that's the coolest story in the world.
1:14.0	Whenever you give somebody the chance to buy an out a thousand, knowing you, you probably never
1:18.0	even let nobody buy anything. No, everybody started a thousand books for the first three years.
1:22.0	Wow.
1:24.0	Because all gym owners are broke.
	...

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