Hello my friends and welcome back to another episode of the influencer podcast and you are in for another treat this week now if you listen to last week's podcast episode all about sell strategy you know that I gave you a

one seat access to one of my recent mastermind coaching calls so you could hear firsthand what happens behind the curtain and today I am doing the same again I am giving you access to one of my recent mastermind coaching calls where we dive deep into content strategies

now normally these calls are only behind a paywall you have to be a member of my mastermind access but I wanted to give you a peak today to get your wheels turning on how you can start making some shifts

and really be thinking smarter when it comes to your content in 2023 and beyond and with that it also lends to this idea of visibility and that is where I am diving deep this month with a brand new free visibility bootcamp I would love to have you

you can go to Julie Solomon dot net slash bootcamp to get all of the details everything starts on March 20th again it's completely free to join but this visibility bootcamp is going to be perfect for you if you are ready to build a seven figure launch formula on automation while growing your reach in just five days

so I think this is really for the person that if you're feeling like no matter how many offers you create and how many sales you make you're not consistently hitting your dream money goals if you feel like it's a struggle to get people consistently invested in what you offer

if you feel like there's a worry there about losing your audience if Instagram goes away or it changes so do your customers because you don't have them in a system where you can engage with them without Instagram

if you feel like your sales currently rely heavily on you constantly promoting yourself you launching every single month you having to launch multiple times a month you having to physically manually be somewhere live in order to make money you're going to want to come to this bootcamp to learn

how to finally automate a process that creates recurring revenue now this is the same process that I have used since 2016 and refined and scaled over the years to create a multi seven figure business and that is what I want to help you do let's refine your offer let's elevate that systems let's call in a higher level buyer who is excited and ready to invest with you

and let's most importantly help you make money while you sleep so if you are ready for this you're going to want to go to Julie Solomon dot net slash bootcamp to save your free seat and again I want to say this bootcamp is not going to be fluffy you don't have to show up live anywhere it's not like I'm going to be putting you in a Facebook group and you have to listen to an hour long video

I'm going to be sending you very quick 15 to 20 minute assignments each day in your inbox you can listen to them anytime and really giving you the simple strategies that you can implement as you go this is about progress not perfection you can take the action refine later this is about getting you to that next level phase in your work

and the people you serve and in your earning potential so if that is something that you want go to Julie Solomon dot net slash bootcamp to sign up for that and we can go ahead and get started a little bit with our content strategy deep dive today on the podcast let's get started

welcome to the influencer podcast I'm your host Julie Solomon if you found yourself here it means you are ready to unleash the powerful visionary that lives inside you turning you into an authentic leader who creates influence impact and change let's get started

so I'm excited to dive in today because I want to talk about I want to talk about something that's super important when it comes to visibility and scaling and that is content and I'm going to be diving into some some key points to this because there's I just think it's important as we go into 2023 and beyond

beyond and then just kind of giving you guys some insights on on how I how I'm seeing it anyways because content is so critical and crucial to success and you know that so I have a handful of things that we're going to go through and talk about and the goal for you I think is just to take a step back and really think about how you show up how you're creating content how you're delivering value.

And how you're building your audience and where there is opportunity for you to improve and I think that whenever there's content conversations if there's people out there that if you've been creating content for a long time your initial thing is like your brain just wants to tune out you're like content like that's my thing like I've got it right like I don't but this is about like how are we improving the quality of the content and really remembering I think the one thing

that you can really implement because that's really where the results lie it's not just the information but it's the implementation of the improvement piece does that make sense.

So let's dive in the first thing is this idea of using your content to convert into buyers right that's what everybody wants to do.

But one thing that you have to get really clear on is understanding that in order for that to happen your goal with content creation has to actually come way before that and it has to be this goal of consistency like you know the actual conversion of sales and new customers that you can directly correlate to the content that you're creating.

And when I say content what I mean is podcasts videos YouTube channels social media any place that you're creating valuable free content that you're releasing it and you're putting it out there on a consistent basis and it is building an audience and it is building trust and it's building relationships for you.

And so that is the thing that we have to get really clear on is understanding that with that consistency piece how is that consistently helping us actually convert into sales.

So the goal with content is consistency and I think the biggest thing that I think is so hard for people to wrap their minds around is that so much of marketing right you you can have a direct correlation in the KPIs that you track right so it's like the key performance indicators you've got 100 leads.

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