Listen Now: The Best Idea Yet

Sports Wars

Wondery

Sports, Documentary, Society & Culture

4.5 • 3.1K Ratings

🗓️ 15 October 2024

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral. How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet aka TBOY) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.

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Transcript

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0:00.0	Have you ever wondered how the McDonald's Happy Meal became the best-selling meal in history or who created that bottle of Serraacha that's living in your fridge?
0:08.2	Or why nearly every house in America has at least one game of monopoly.
0:12.6	Oh, Jack, I know exactly where yours is, by the way.
0:15.2	Top shelf, upper right.
0:16.3	Yeah, it is.
0:16.8	This is Nick.
0:17.8	And this is Jack.
0:18.8	Hosts of the best one yet.
0:20.2	And big news here.
0:21.2	We just came out with a brand new podcast called The Best Idea Yet.
0:27.0	In this podcast, we're discovering the surprising stories behind the products we use every day.
0:31.0	Like, Jack, did you know that Super Mario, the best-selling video game character of all time only exists
0:36.7	because Nintendo couldn't get the rights to Popeye or that the idea for the
0:40.3	McDonald's Happy Meal first came from a mom in Guatemala?
0:44.0	We're going to tell you all about her.
0:45.5	Now from Pez dispensers to Levi's 501's to Air Jordans every week on the best idea yet,
0:51.0	you'll discover surprising stories behind the products you're obsessed with.
0:55.2	Now we're about to play a clip from the best idea yet.
0:58.2	While you're listening follow the best idea yet on the Wonder App or wherever you get your
1:02.4	podcasts.
1:05.0	It's June 19th, 1974, Guatemala City's historic district, and Yolanda Fernandez-Dicofino is grinning
1:19.9	from ear to ear, because it's opening day for the very first McDonald's franchise
	...

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