Listen Now: Misconception

Foundering

Bloomberg

Business, Tech News, Technology, News

4.7 • 1.1K Ratings

🗓️ 11 August 2024

⏱️ 1 minutes

🔗️ Recording | iTunes | RSS

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Summary

Reality TV stars are freezing their eggs on camera. Lawmakers in DC are debating federal protection for IVF. Hundreds of millions of dollars are being invested in slick startups that market fertility treatments for all. But this rapid growth has revealed cracks in the system. Misconception, a new series from Bloomberg’s Prognosis, follows reporter Kristen V. Brown on her own intimate journey as she uncovers the business of fertility. Along the way, she finds a fractured industry — a profit-driven field of medicine that thrives on dueling messages of hope and fear as people gamble everything for a chance at a baby.

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Transcript

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0:00.0	A few years ago, I started really freaking out.
0:03.4	I was in my mid-30s.
0:05.8	The time on my biological clock was quickly running out.
0:08.9	So I set off to figure out whether I should freeze my eggs.
0:13.6	But along the way, I found more, a lot more.
0:17.0	Most people have no idea what happens
0:20.0	in the lab of a fertility clinic.
0:22.2	The industry was built as a niche
0:24.2	for high net worth individuals.
0:26.5	I called it like the cult of Never Give Up.
0:28.6	I'm Bloomberg Health reporter, Kristen V Brown.
0:31.2	My new series, Misconception,
0:33.2	journeys to the core of an industry
0:35.2	where some of the most intimate, emotional,
0:37.2	and trying moments in life collide with business.
0:40.8	A world where the costs are high, but the odds are sometimes low. Where miracles happen, but soda mistakes. It's all...
0:48.0	All slightly terrifying.
0:51.0	Yeah. Misconception is available now.
0:54.0	Subscribe to prognosis on Apple Podcasts,
0:57.0	Spotify, or wherever you listen to your favorite podcast.

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