Hey there's a podcast I've really been enjoying that I want to tell you about.

It's called How I Built This, where each week host Guy Raz talks to founders behind the world's

biggest companies to learn the real stories of how they built them.

In each episode episode you'll hear

entrepreneurs share moments of doubt and failure and talk about how they were able

to overcome them on their way to success. In a recent episode they featured Mike

Sasario who founded a viral water brand by asking himself

what is the dumbest possible idea we could have but that idea to put water in a can

and call it liquid death connected with customers who don't usually buy bottled water and today the

brand is everywhere.

We're about to play a clip from this episode of how I built this.

To hear the rest of the episode and more of how I built this follow the show on the

Wondery app or wherever you get your podcasts.

I remember calling one of my best friends and telling him I'm like, hey, I think I have the new business

ideas, like what is it? I'm like, I want to put water in cans that look like cheap beer.

And that felt right to me because I'm like, you know,

everybody wants stuff they're not supposed to have.

You know, it's like they say, hey, if you want teens

that think something's cool,

you actually market it to people in their 20s. You know, it's like energy drinks, they kind of market

to teens, but 17-year-olds don't think monsters the coolest thing, but 12-year-olds do, you know?

Yes, oh yes. Yeah. So it was like, hey, if we actually want, you know,

...