One of the first podcasts I ever listened to was how I built this with Guy Ra's and every week he talks to founders behind the world's biggest companies and brands to learn the real stories of how they built them.

In each episode you'll hear entrepreneur share moments of doubt and failure and talk about how they were they has been such an inspiration in us building her first under K. In a recent episode they featured

Mike Sasario who founded a viral water brand by asking himself what's the dumbest possible idea

we could have but then the idea was to put water in a can and call it liquid death, which

connected to customers that don't usually buy bottled water. And today the brand is everywhere,

including in a recent video recording our own podcast that we did with Hannah Burner.

I'm about to play a clip from this episode of how I built this,

to hear the rest of this episode and more of how I built this.

You can follow the show on the Wundry app or wherever you're listening right now. I remember calling one of my best friends and telling them I'm like, hey, I think I have the new business ideas like what is it I'm like I want to put water in cans that look like cheap beer and that felt right to me because I'm like you know everybody wants stuff they're not supposed to have you

know it's like they say hey if you want teens that think something's cool you

actually market it to people in their 20s you know it's like energy drinks

they kind of market to teens, but 17 year olds don't think monsters the coolest thing, but 12 year olds do, you know.

Yes, oh yes.

Yeah. So it was like, hey, if we actually want, you know, teens or even people in their

20s want something, like let's not make it look like a kitty energy drink that 12-year-olds think is cool. Let's make it look like a kitty energy drink that 12 year olds think is cool.

Let's make it look like a beer that like everyone between 15 and 50 think is cool.

So then, but from like a naming perspective, I thought some of the craft beers had some of the most interesting like brand names

compared to regular beer where it was like there was like a skull crusher IPA, there was like arrogant bastard ale.

Yeah, yeah.

They had all these really interesting.

Fat tire.

Yeah.

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