Who you are defines how you build.

This is the Entrepreneurial Thought Leaders series.

Brought to you by Stanford E. Corner.

On today's episode, we have Lisa Alderson, the co-founder and CEO of Genome Medical, a digital health company.

She's the former chief commercial officer and chief strategy officer at Invite, the former CEO of Crossloop, and she's a Harvard MBA.

Here's Lisa.

Good afternoon, Stanford. It's amazing to be here. I always love it when I'm on campus. My husband is actually a graduate of the MSNE department. So it's an honor to be here with all of you

today. As Matt said, part of the theme for today,

and as I was sort of reflecting back on my roughly 20-year journey

as an entrepreneur, it's very hard to encapsulate

some life lessons into the shortness of today's talk.

But I will attempt to do so.

And in particular, I'm going to kind of focus on a

couple of themes. One, kind of how an idea is born and how you find that passion point. And then

two, the idea of adaptability. And people often ask me, what are characteristics that make a great

entrepreneur? And the number one item I always say is you have to be able to embrace change.

You have to sort of take that as a catalyst, be an agent for change, and frankly, just

be adaptable. Most people

fundamentally do not like change. And I think as a sort of personal characteristic, that's an

important part of being an entrepreneur. So I'm going to start with kind of how do you find your

passion? And how do you think about that

point of passion in that if you end up pursuing a career in an area that is passion for you,

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