Life Lessons From the World's Greatest Negotiator
The Art of Manliness
The Art of Manliness
4.7 • 14.8K Ratings
🗓️ 11 July 2022
⏱️ 47 minutes
🔗️ Recording | iTunes | RSS
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Summary
In 1981, Time magazine stated: “If you are ever in a crucial life-changing negotiation, the person you want on your side of the table is Herb Cohen.” Cohen was then known as the world’s best negotiator, and had worked with Fortune 500 companies, professional athletes, and US presidents, and also penned the bestselling book You Can Negotiate Anything.
Fast forward to today, and his son, Rich Cohen, has written a memoir of his father’s life, and life philosophy, called The Adventures of Herbie Cohen: World’s Greatest Negotiator. Today on the show, Rich shares stories from Herbie’s life, from his colorful childhood on the streets of Brooklyn where he palled around in a gang with future famous figures like Larry King and Sandy Koufax, to coaching basketball in the Army, to becoming a sought-after strategist and dealmaker. Along the way, Rich shares the life lessons that grew out of those stories, including how power is perception, and why you need to care, but not that much.
Resources Related to the Podcast- Larry King tells the Moppo story
- Larry King tells the Carvel story
- AoM Article: How to Haggle Like Your Old Man
- Podcast #234: Haggling and Deal Making Advice From a FBI Hostage Negotiator
- AoM podcast and article on the OODA Loop
- AoM Article: The 7 Habits — Think Win/Win
- Sunday Firesides: Care, But Don’t Care
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Transcript
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| 0:00.0 | Buret McKay here and welcome to another edition of the Art of Manliness Podcast. |
| 0:11.0 | In 1981, Time Magazine stated, if you're ever in a crucial life-changing negotiation, |
| 0:15.4 | the person you want on your side of the table is Herb Cohen. |
| 0:18.7 | Cohen was then known as the world's best negotiator and had worked with Fortune 500 companies, |
| 0:23.2 | professional athletes, and US presidents. |
| 0:25.4 | And also pinned the best-selling book, You Can Negotiate Anything. |
| 0:28.8 | Fast forward to today, and his son, Rich Cohen, has written a memoir of his father's life |
| 0:33.0 | in life philosophy called the Adventures of Herb Cohen, world's greatest negotiator. |
| 0:37.7 | Today in the show, Rich shares stories in Herb's life from his colorful childhood on the streets |
| 0:41.5 | of Brooklyn, where he paled around in a gang with future famous figures like Larry King |
| 0:45.3 | and Sandy Kofax, to coaching basketball in the army, becoming a sought-after strategist |
| 0:49.6 | and dealmaker. |
| 0:50.6 | Along the way, Rich shares life lessons that grew out of these stories, including how |
| 0:54.1 | powers perception and why you need to care, but not that much. |
| 0:57.6 | Out the shows over, check out our show notes at a-wim.ias slash Herb. |
| 1:17.8 | Rich Cohen, welcome to the show. |
| 1:19.5 | Yeah, thanks for having me. |
| 1:21.1 | So you have written a memoir about your father, Herb Cohen. |
| 1:25.6 | Your listeners probably haven't heard of your father, but people who grew up during the |
| 1:30.2 | 1980s, they probably heard of him. |
| 1:32.1 | He was a big deal. |
| 1:33.1 | He was a pop culture phenomenon. |
... |
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