From KCRW in Santa Monica, I'm Claude Brodesser Ackner, and this is The Business.

So you still want to do the show business, and you think that you got what it takes.

I mean, you really got a rap and be all at.

But prepare yourself for the brakes. Check it out.

This week on The Business, it's a case of life imitating art, imitating life. We talked with a filmmaker who had to convince you, too, to okay his movie about a man

trying to convince you, too, to play a concert.

You get all that?

Plus, are we seeing the last residue of residuals?

But first, it's the Hollywood News Caravan.

Stay tuned, it's the business from NPR.

Music it's the business from NPR. You may use your TiVo remote like a gunslinger,

but that doesn't mean networks are going to take your ad blasting lying down.

MTV, for one, signed a deal last week to start using new audience data from TNS Media Research.

The deal will help terrified ad executives monitor viewers' behavior second-by-second within commercial breaks.

Based on 300,000 digital cable subscribers in L.A., TNS's data will tell what programs and ads viewers are watching at any point in time,

and even whether they've changed the channel. The new measurement will give MTV precise information

about what ads get watched and which ones trigger trips to the fridge. But to my wife's

disappointment, the new ad service can't tell whether I just put extra mayo on my hoagie. Yet.

Elsewhere, a new study in the Journal of Pediatrics has some bad news for parents hoping

to raise a genius using the idiot box.

For every hour a day that babies 8 to 16 months old were shown such popular series as Brainy Baby

or Baby Einstein, they knew six to eight fewer words than

...