Lianne Trantz: VP Marketing, Novidea: Clarity, confidence and great communication (93)

InsTech - insurance & innovation with Matthew Grant & Robin Merttens

InsTech

Entrepreneurship, Investing, Business

4.8 • 50 Ratings

🗓️ 12 July 2020

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Maintaining growth is hard, no matter how good the technology. Novidea was founded in 2009 and today provides its technology platform to 90 brokers and MGAs in 20 countries. Lianne Trantz, VP Marketing, Novidea, joins Matthew Grant to discuss how she has brought together her experience and lessons from marketing in industries outside of insurance (such as advertising), along with her personal experience in technology to create an integrated and fresh approach to marketing at Novidea. There are some great lessons here for anyone wanting to learn about best practices and new techniques. Listen here or on any decent podcast platform, including Apple Podcasts, Spotify, and Google Podcasts. Topics include: Best-practice learnings from working in Adtech and other sectors B2B insurance marketing – examples of techniques that work Differences in marketing approaches between the US, UK, and elsewhere The benefits of an integrated multi-channel approach (podcasts, webinars, LinkedIn, PR, etc) How to convert marketing activities to sales leads Continuing Professional Development - Learning Objectives InsTech London is accredited by The Chartered Insurance Institute (CII). By listening to an InsTech London podcast, or reading the accompanying transcript, you can claim up to 0.5 CPD hours towards the CII member CPD scheme. Complete the InsTech London Podcast Feedback Survey to claim your CPD time.

Transcript

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0:00.0	Hello, Matthew Grant here, your host and partner at INSDEC, London. Did you see our podcast leaderboard this week?
0:21.6	Some great new entries racing out the rankings and a bit of a shake-up over the last quarter.
0:26.2	But if you're a regular listener, then thanks for listening into so many episodes.
0:30.2	And of course, if you don't nurse that well, then please do take a look at the back catalogue.
0:34.1	There is something for everyone from the last two years. Now, if you've been following the
0:38.3	news of insurance IPOs this week, this is most definitely a good time to be talking about
0:43.0	marketing. Lemonade launched at $29 last week and by early this week was at over $80. Now, whether
0:50.4	you think that's completely wacky or a great day for InsureTech, at least I'm sure you'll agree that it's refreshing to have something new to talk about other than Brexit,
0:58.0	pandemic or US politics. It's fitting, therefore, that this week's guest has deep experience
1:03.2	in marketing and has brought her skills to insurance. Leanne Trance is VP of Marketing at
1:08.5	Technology Platform Novidea.
1:11.2	She left the world of advertising to help Novodea spread the word,
1:14.4	and I've got to know Leanne well over the last couple of years.
1:17.4	So I wanted to find out what can insurance learn about marketing
1:20.9	from other industries.
1:22.6	Now, I'm sure most of you won't have a budget of $100 million to spend,
1:26.0	but if you do, please do let us know, like lemonade.
1:28.9	But whatever your stage, role, all sorts of funds, I'm sure you'll find something useful
1:33.1	here.
1:38.1	Well, Leanne, it's wonderful to have you on the podcast.
1:43.8	You are a Navadere, a big supporter of
1:46.2	Instead London, and we really appreciate that. But I thought it'd be interesting, both to learn a little
	...

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