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Your Brand Amplified®

Lewis Schenk: Personal Brands and the Future of PR

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

5 • 1.4K Ratings

🗓️ 13 September 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Lewis Schenk is an Australia-based entrepreneur and founder of three companies, including Boost Media Agency. With his events company forced to shut down during the pandemic, Lewis knew he needed to pivot and build a business that could future-proof itself. Two years later, drawing upon many lessons learnt from the golf course, Boost Media has successfully served over 1500 clients globally by leveraging the untapped potential of PR.

www.boostmediaagency.com
https://www.instagram.com/lewisschenk/

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Transcript

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0:00.0

Welcome to your brand amplified, the podcast where we interview marketers, publicists, and

0:06.5

brands to learn their stories, what makes them tick, and tips and tricks that make a

0:11.6

difference. Welcome to this week's edition of your brand Amplified.

0:15.0

I'm Anika Jackson and I'm here with Louis Schenck.

0:18.0

Louis.

0:19.0

I know you're on the other side of the world from me.

0:21.0

Thank you for getting up early to do the podcast today.

0:23.5

Of course, Anika, it's a pleasure. I'm super excited to be here.

0:26.4

I am super excited and I love that we have a Kansas connection. That's so random.

0:31.0

Very random. Yeah, so speaking of Kansas, please tell us a little bit about your story and your background. Yeah, so it's really strange like I've had a couple of calls recently with people from Kansas and it's, you know, it shows me how small the world is and so to wind the clock back like in 2012 I graduated, you know, year 12 in Australia. Then I started to, you know, like most

0:58.0

Australians do at that age go and find myself by traveling overseas. So it took what we call a gap year and yeah spent four

1:06.0

months over in Europe went to pretty much everywhere you could imagine then yeah I

1:10.1

went to university in Australia in 2013 and I'm sorry, in 2014 and just was not enjoying it at all.

1:17.2

I wanted to, you know, be a physiotherapist and the path to get there, like doing all the boring classes just wasn't for me.

1:24.7

And so I had a couple of friends that I grew up playing golf with.

1:28.2

So yeah, I started golf and I was like 14.

1:30.2

Got pretty good, pretty quick and had some friends who were over in the states playing college golf and they both said like man this is the best life ever like we get up we go to a couple of hours of class and then we just golf and travel. I was like that that sounds like me. So found an agent, got me a

1:46.4

scholarship to a small town, Hartchus in Kansas as you know and yeah literally spent two years there it was one of the best

1:55.2

experiences I did not just like it was like a personal growth experience like

1:59.1

living in cities in Australia then going to this 30,000 person town in Kansas.

2:04.8

I'll never forget the moment so my dad actually flew over with me because he's like,

2:10.0

yeah, I'll come over I hope you get settled in, you know, we hide a nice Mustang to kind of like make a cool experience

...

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