Leveraging PR to Boost Visibility, Credibility and Get Paid MORE For What You Do with Rebecca Cafiero

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.8 • 2.8K Ratings

🗓️ 12 August 2024

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ready to unlock the power of media visibility for your business? I’ve been working with today’s guest to get Glōci featured in Forbes, US Weekly, Business Insider, and a handful of other publications. I’m joined by the Founder of Pitch Club, Rebecca Cafiero. We talk about ways to get more visibility through media publications, how to pitch yourself as a podcast guest, and Rebecca’s framework to boost credibility and revenue. Tune in for multiple strategies to attract attention to your business. HIGHLIGHTS 00:00 The glōci ingredients that improve your digestion AND makes your skin dewy. 07:30 What goes into a press release? 14:00 What made Rebecca change her career. 19:30 What types of businesses should consider investing in PR? 25:15 The platform that offers a direct line to your engaged audiences. 30:00 Tips for being a great podcast guest (and sell without being “salesy”.) 37:30 The best publications to boost your credibility. 46:30 What do you need to have in your speaking portfolio? 52:00 How to find power partners to grow your business. 56:30 How to identify what you want to be known for. 01:01:15 What opportunities are coming up at your next event? RESOURCES Learn more about Pitch Club 2024 HERE Check Pitch Club 2025 dates HERE Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss

Transcript

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0:00.0	Literally you guys guys we're opening all the curtains pulling back all the curtains for you today
0:04.8	getting you in a publication will probably lead to it nothing in sales nothing I mean that we talked
0:10.4	about that true listen lorry if you get anyone buying glossy from this that's true. That's true. If you get anyone buying Glacy from this, that's going to be a bonus.
0:16.0	But let's talk about what it does do.
0:18.0	It is the credibility of the being seen in or featured in or mentioned in having those name-brand recognition
0:26.8	media outlets people just assume that you are an expert.
0:30.0	Think about it. You're going to hire a trainer, you're looking at like yelp or wherever and
0:33.7	they got similar ratings or you go to their websites they could have the same
0:37.2	type of results they can offer similar types of programs but if you see that one of
0:40.3	them's been featured in women's Health, Women's Fitness, or Refinery
0:44.2	29, or Forbes Health, you're going to say, wow, okay, she's really good.
0:49.0	Because she would only be featured in these publications if she knew what she was talking
0:52.4	about.
0:52.8	She is an expert.
0:53.9	And not only are you more likely to select her,
0:56.2	you're more likely to pay her extra for her expertise. Hey everyone, welcome back to the Ernie Happy Podcaste Super Thank you for helping us rank in the top 50 all of the time in entrepreneurship.
1:22.2	Not just top 50, but guys we are breaking top 15.
1:26.1	I have to just say I'm very excited because I have been placed next to Gary Vainerchuck and
1:30.8	Lela Hermose in the top spots in entrepreneurship.
1:35.1	So that is like a big, big, big, I feel like Julia Roberts, big, huge deal, not a mistake.
1:42.2	That's a big huge deal.
1:43.7	And I'm really excited because that is all organic from you guys.
	...

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