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Full Time: A show about women's soccer

Leveling The Playing Field

Full Time: A show about women's soccer

The Athletic

Sports, Nwsl, Wsl, News, Women's Soccer, Sports News, Soccer

4.8 • 808 Ratings

🗓️ 17 November 2022

⏱️ 59 minutes

🧾️ Download transcript

Summary

Let’s talk about some numbers! National Research Group’s Jay Kaufman (Executive Vice President and Head of Sports) and Mary Moczula (Global Marketing and Communications Director) join Full Time to discuss NRG’s recent study on women’s sports titled Leveling the Playing Field. The study sets out to answer a few major questions: what the increased attention on women’s sports actually means, if we are truly at a turning point, and if increased funding, viewership and interest can help overcome long-standing structural inequities. With a new media rights deal on the horizon for the NWSL, it’s the perfect time to dig deeper into the data.


Read Leveling the Playing Field: https://www.nationalresearchgroup.com/news/leveling-the-playing-field


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Transcript

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0:00.0

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0:26.3

Learn more at vertexinck.com. Hello, welcome back to full-time with Meg Linahan. I'm Meg. You are listening to a show all about women's soccer on the athletic podcast network. Now, I know last week's show was all about digging through a PDF, but I'm

0:58.6

really excited to do exactly the same this week. If you didn't see it, National Research Group

1:03.6

released a new study in October called leveling the playing field. It's a study with the goal of putting

1:08.8

some real data around the moment that we've all seen around women's sports right now.

1:13.4

So Jay Kaufman, Executive Vice President and Head of Sports at NRG, and Mary Machula, Global Marketing and Communications Director, join the show today so that we can take the next step in thinking through what this might mean for the NWSEL, the world of women's sports as a whole.

1:27.0

But I was especially excited to talk to them about what they've reported about media rights, since that will be such a major topic for the league coming up soon. But before we get to the rest of today's episode, as always, to show your support of full-time, plus get all of our women's soccer coverage and everything else the athletic has to offer on our site and on our app. You can subscribe right now at theathletic.com slash full time.

1:48.8

Again, it's always one of our very best deals.

1:50.7

And plus right now, we are absolutely swimming in men's World Cup coverage across the

1:54.1

entire tournament on and off the field.

1:56.9

So it's always the right time to subscribe if you don't already.

2:01.3

Okay, let's get into all this news here.

2:04.8

The U.S. Women's National Team finished the year with a hugely, hugely needed win,

2:08.9

ending a three-game losing streak, their first one since 1993.

2:13.7

This past weekend at Red Bull Arena, they gave up a first half goal to Germany

2:17.1

before a second half comeback earned them the two-one win.

2:20.4

First, this huge stop from Melissa Neier to prevent anything from a massive two-on-one chance from Germany that changed the momentum.

2:28.0

And then Sophia Smith and Mal Pugh both scored in two minutes to give the U.S. Women's National Team the lead and the dub in their final game of 2022. I was actually at Red Bull, so here's some audio from the players in the

2:39.2

mix zone for you. Let's start with the goal scores. Got Sophia Smith after the match. I had actually

...

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