Letter To My Younger Self with Perry Haydn Taylor, founder of big fish the brand, design and marketing consultancy.

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 30 January 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meet Perry Haydn Taylor, brand genius, design guru and true disruptor. Founder of big fish an award-winning brand, design and marketing consultancy.

His work shines out of many kitchen cupboards and fridges, from Dorset Cereals or Whole Earth to Gü desserts.

And in this brand new micro podcast episode Perry shares with us his unique ability to see magic in the mundane, his belief in the power of positivity and the lessons of a life well lived in an extraordinary letter written to his younger self.

This is your micro shot of inspiration and an episode that brings to life the transformative power of a simple letter.

Transcript

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0:00.0	always allow ideas to be born ugly. And don't kill them off before they've had a chance to evolve
0:05.9	and become beautiful.
0:11.9	Hello, I'm Holly Tucker and welcome to Letters to My Younger Self, a beloved part of
0:18.2	conversations of inspiration. I wanted to bring you poignant moments from the many years of recording this podcast,
0:25.8	which has changed my life, drawing on the gracious vulnerability of my guests,
0:31.7	where we can absorb what I believe are some of life's biggest learnings.
0:36.8	This micro podcast is brought to you by Royal Mail,
0:40.5	a business who understands the power of a simple letter.
0:46.2	Perry Hayden Taylor founded the award-winning designer marketing consultancy, Bigfish.
0:51.7	Many of you won't know his name, and yet he's responsible for branding
0:55.3	some of the most successful, recognisable and exciting brands in our lives.
1:00.7	Perry's actually responsible for our very own Holly & Co logo that you see today and supported
1:06.5	us in the early stages of building this business as we were working out who we were going
1:11.6	to be and we were building this new brand. I was in fact so adamant that it had to be Perry's
1:17.9	brain at that point in Holly & Co's journey that my co-founder Gabby baked his daughter's names
1:23.7	in cookies as part of a creative hamper and full creative picnic we made up as part of our
1:30.2	pitch to convince him that he wanted to work with us. I mean, that's the whole other story for
1:35.9	another day, but that's the level of creative genius that is Perry and how badly we wanted to
1:41.0	work with him. Perry really thought deeply about his letter. It wasn't written
1:46.0	on a napkin minutes before. This is a deeply thought through, considered, and it is absolutely
1:52.0	packed to the brim with generous advice, life lessons. And as a great example of how truly
1:57.9	lucky we are, these great minds are willing to share their souls with us.
	...

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