Letter To My Younger Self with Edward Perry co-founder of COOK, the award-winning frozen meals & puddings

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

5 • 1.3K Ratings

🗓️ 13 February 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

"Live each day in the present – for the day is all you have. Don’t think you’ll find satisfaction through external achievement – find your peace in each day and ride high on the small moments in life."

Edward Perry, co-founder of COOK, was championing business as a force for good long before B Corps became a movement. In this micro episode, he shares a deeply personal Letter to My Younger Self – reflecting on the lessons, gratitude and experiences that shaped both his life and business.

With wisdom only hindsight can bring, Ed reveals the truth about success – it’s not about sales figures or shop openings, but about purpose, people and love at the heart of it all.

Whether you’re looking for inspiration, a fresh perspective on business or simply a reminder to embrace the present – this is your five-minute mindset reset.

Listen now and let Ed’s words stay with you.

Transcript

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0:00.0	Live each day in the present for the day is all you have. Don't think that you will find your
0:04.9	satisfaction through external achievement. Find your peace in each day and ride high on small moments
0:10.9	in life.
0:16.4	Hello, I'm Holly Tucker and welcome to Letters to My Younger Self, a beloved part of
0:22.7	conversations of inspiration. I wanted to bring you poignant moments from the many years of
0:28.8	recording this podcast which has changed my life, drawing on the gracious vulnerability of my guests
0:35.9	where we can absorb what I believe are some of life's
0:39.5	biggest learnings. This micro podcast is brought to you by Royal Mail, a business who understands
0:46.8	the power of a simple letter. When I first spoke to Edward Perry, co-founder of Cook, I have to say it was quite some years ago now.
0:57.2	There wasn't much talk about B-Corp's or businesses being for good and that positive social impact because he really was one of the first.
1:06.8	This episode in particular has a very special place in my heart. It was recorded in person and Ed
1:12.7	welcomed me in like part of the family and he hosted this lunch and he took us around the cook
1:18.4	kitchens and introduced us to the wonderful team and he shared that rich culture and this was all
1:25.7	before we sat down to speak. It was just a real moment in time.
1:30.4	And if I look back at this, I look back at the last 10 years for Holly & Co. This day at Cook HQ stands out
1:38.0	as a real memorable highlight in my own journey because I suppose it was testament that companies can be created and successful
1:47.4	when it has all of this warmth and kindness within it. And I think that kindness shines through
1:53.9	in his letter. So I'm going to hand over to the wonderful Ed.
1:58.7	So I've written it to my 25-year-old self, because that's how old I was when I started
2:03.3	the business.
2:05.1	Dear Ed, I write with no expectation that you will listen or absorb anything I'm saying,
2:10.2	as you seem to have all the answers.
	...

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