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Belle of the Ranch

Let's talk about Trump's cardboard box problem....

Belle of the Ranch

Belle of the Ranch

Society & Culture

4.91K Ratings

🗓️ 23 September 2025

⏱️ 4 minutes

🧾️ Download transcript

Summary

Let's talk about Trump's cardboard box problem....

Transcript

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0:00.0

Well, howdy there, internet people, it's Bell again.

0:05.7

So today, we're going to talk about Trump's cardboard box problem.

0:11.5

Get ready to start seeing a bunch of news about cardboard boxes, leaving the normally

0:17.0

self-contained economic news and entering the main news coverage, because we've

0:22.6

got another barking dog indicator for the economy. First, a quick rundown on the indicator

0:29.1

itself. Alan Greenspan was the 13th chairman of the Federal Reserve and held that position for

0:36.0

almost 20 years, under four different presidents,

0:40.1

serving from 1987 to 2006.

0:43.9

Every economist has their favorite out-of-the-box leading indicator for recession.

0:50.3

Greenspan followed the cardboard box index.

1:01.0

Really, he looked at a specific type of paper called liner board that was used in making corrugated cardboard boxes. But same thing. It basically works like this. Roughly, three-quarters of non-durable

1:10.0

U.S. goods moves in a cardboard box. So, cardboard box

1:15.0

demand is a proxy measurement for the amount of goods being shipped. Because goods being

1:20.8

shipped gives a good indication of consumer demand. It's a good measure of economic health.

1:27.4

Businesses don't ship goods if they aren't

1:29.7

selling. More boxes is good. Less boxes is a sign of economic downturn. It's important to remember

1:38.4

that Greenspan's tenure ended in 2006. E-commerce is more than a trillion dollars per year today. It was a tenth of

1:48.4

that in Greenspan's Day. So the box indicator is probably even more important today. So,

1:56.8

since I'm explaining how the indicator works, you can probably already guess the news.

2:02.2

We're seeing a big decline in expected demand for cardboard.

2:06.9

International paper is reportedly shutting down two mills in Georgia.

2:12.0

That's going to cut around 9% of U.S. capacity.

...

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