Well, howdy there internet people, let's bow again. So today we are going to talk about a report

that came out from a network of CEOs all over the world and what it has to do with large agriculture and what it has to do

with you. The report is being released right before COP27, which is the giant UN meeting dealing with climate change.

And it's put out by the Sustainable Market Initiative, SMI.

This is a group of heavy hitters.

We're talking Bear, Mars, McDonald's, PepsiCo, huge companies,

huge companies that have a whole lot to do with large agriculture. For those that don't understand or may never have been

told the scope, about half of all habitable land is used for agriculture or pasture for animals.

And about 70% of fresh water is used for that.

It's huge.

It is huge.

This report basically says, hey, we have to change the way we're doing things because we

are destroying the planet.

Quote, destroying the planet.

That's, I mean, that's a bold statement.

That's a big statement coming from large companies who make a whole lot of money off of these products,

which leads to part of the criticism and it's not

it's not like it's bad faith criticism. The suggestion is that none of these companies actually care, that

they're going to do anything about this report, that it's really just PR.

They very well might be right, but,

while the companies may have produced the report for public relations purposes,

the report is produced. It's out there. It's going to be available.

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