Reversing Roe was just the beginning.

Reversing Roe versus Wade this past June was the most substantial victory the pro-life movement

has ever enjoyed.

But it was only a stepping stone on the path to ending abortion in our country.

In some ways, the pro-life movement is the David to the abortion industry's Goliath, and we talk about that a lot.

The abortion industry is wealthy, beyond measure, and enjoys free advertising of celebrities and influencers.

Radical abortion is not the inclination of most Americans, as every poll proves.

But what the pro-life movement needs to do right now might be a little different than what we've done in the past 50 years.

And now is the time to be smart and strategic, just like how the enemy is.

Hey, ProLite Jen. I'm Kristen Hawkins. Welcome to this new episode of the explicitly pro-life podcast. My guest today is Brett

Ataberry, and he's given a lot of thought as to what it means for the pro-life movement to get

into business, serious business about ending abortion. And he's just published a new book called

Your Pro-Life Bottom Line.

Brett is a pro-life advocate who currently serves as the president of heroic media,

an organization that specializes in pro-life ads, social media ads, in-person ads.

His work fighting the abortion industry, though,

began many years ago when he experienced a profound midlife conversion that led him to a Rachel's vineyard retreat in search of finding healing for the role he played in the abortion of his own child many years earlier.

After this experience, Brett left his job in consumer marketing, product marketing, and dedicated

himself entirely to toppling the abortion industry. In addition to his current role at heroic media, Brett has founded

Americans for shutting down abortion and serves as chairman of the National Prayer Luncheon

for Life and his executive editor of Pro Life magazine. Brett, thanks so much for coming on today.

Hello, Kristen, good morning to you and thank you for having me.

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