In this episode, we're unpacking customer-centric marketing, how to center every interaction around driving value for your customers.

And whether it's selling more to existing clients, attracting new ones, or creating new products,

it starts with asking the right questions and solving real problems.

Join us as we dive into a powerful framework that turns curiosity into action, helping you grow

your business with intentional marketing strategies. Now walk me through customer-centric marketing because that would be the I guess

customer-centric marketing across everything you do, every interaction, every

engagement you have with a customer, that's sort of the end goal, correct?

I just think the more you can understand how your customers behave and the more you strive to better sell and better serve,

that's going to come out in your marketing and as long as you have that purpose to make a difference to somebody else to be useful,

again you can start being more intentional with your curiosity because you're trying to understand

how to make the lives of your customers better. That's intentional curiosity.

So describe it to me, but that's like the what you just said,

focusing on always making the lives of your customers better.

That's intentional curiosity.

For me, yes, in a nutshell, because I think my, I believe that it's through business that we're going to make

a positive impact in the world and I think that if you have a business is your

responsibility to think of more than just yourself and think of more than just making profit.

I saw on I think it was either your website or your podcast.

There was a point.

Most businesses don't have a marketing plan.

So what do you mean by that statement?

So just in my experience, most businesses don't have a marketing plan.

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