guys welcome back to another episode of skin anarchy this is a very special and cool episode because

it's going to be talking about skin care grounded more than just anti-aging claims this is more about

longevity and i know recently you guys caught our new series which is lessons in longevity which is

what you're listening to now and and this brand is actually a representation of what

skincare, you know, what direction skincare is headed when it comes to really helping us understand

longevity, utilize the tools of longevity in our day-to-day routine. So without further ado,

I'm going to introduce you guys to Smitha Rao, who is a scientist, first and foremost. She is

the founder and CEO of Perieva Beauty. Welcome, Smith. I'm so

excited to host you. Thank you, Exa. Happy to be here. Yeah, I'm really excited to dive in because like I was saying, in the

intro, longevity is such a new topic, and I feel like consumers want to understand what it means,

especially with the skin being or a large sorgon, it's very difficult to translate that message. But I love the brand. I love what you're doing. I want to kind of kick things off with you kind of walking us down memory lane and telling us, like, where did the concept for the brand start? And where did your journey begin with skincare?

Amazing. Let me introduce myself to your audience as well.

Mara Mitha Rau, I've been in beauty for 18 years.

I never thought I would be doing what I'm doing.

I'm classically trained in biotechnology.

And for the first early part of my career, I created molecules and I have patterns for those

new innovative molecules that vented to many of the beauty brands that you see today.

Then I transitioned to be the head of innovation and product development for 15 brands across beauty and wellness.

Brands like strivetin, sugar bear.

I consulted for Oliplex.

So really these frontier innovation-led brands looking at technology,

looking at very cool new ways to deliver performance to consumers. I've created over 200 products

...