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HBR IdeaCast

Lessons in Innovation from Bowie, Beyoncé, and More

HBR IdeaCast

Harvard Business Review

Teams, Business/management, Marketing, Strategy, Management, Innovation, Finance, Entrepreneurship, Economics, Hbr, Business/entrepreneurship, Harvard, Business, Leadership, Business/marketing, Communication

4.31.9K Ratings

🗓️ 20 July 2021

⏱️ 26 minutes

🧾️ Download transcript

Summary

Panos Panay, incoming co-president of the Recording Academy, which presents the Grammys, and R. Michael Hendrix, partner at the innovation consultancy IDEO, argue that the music world offers myriad lessons for anyone looking to improve their performance at work. They explain how strategies long used by musicians -- from egoless experimentation to gathering talented teams for creative collaboration -- can be applied directly to business. Panay and Hendrix are the authors of "Two Beats Ahead: What Musical Minds Teach Us About Innovation."

Transcript

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0:00.0

So you got the job. Now what? Join me, Eleni Mata, on HBR's new original podcast, New

0:08.1

Here, the Young Professionals Guide to Work, and how to make it work for you. Listen for

0:13.8

free wherever you get your podcasts. Just search New Here. See you there!

0:30.0

Welcome to the HBR Idea Cows from Harvard Business Review. I'm Allison Beard.

0:43.8

Most of us know that we can learn a great deal from people in other disciplines. So you'll

0:52.9

find business leaders who studied social sciences like psychology or law, applied sciences

0:57.9

like math and engineering, and humanities like history or languages. But our guests today

1:03.0

believe that there's a field executives and managers don't consider closely enough. They

1:07.3

say that all the creative work that's gone into the hit music made by artists like Beyoncé,

1:12.1

Lady Gaga, Bjork, Forell, Justin Timberlake, Prince, Yo Yo Ma, Bon Jovi, or The Beatles can

1:18.5

also be applied to our corporate endeavors. Whether it's becoming better at experimentation,

1:23.4

collaboration, or reinvention, we can learn a ton from these musicians. With me today is

1:28.7

Pano's Penet, the outgoing Senior Vice President for Global Strategy and Innovation at Berkeley

1:33.7

College of Music, and the incoming co-president of the Recording Academy, which presents the

1:38.0

Grammys. And Michael Hendrix, partner in Global Design Director at IDO, the Design and

1:43.4

Innovation Consulting firm. Together, they wrote the book Two Beats A Hat, What Musical

1:48.1

Minds Teach Us About Innovation, and they're here to explain why we should all think more

1:52.3

like musicians, even if we can't carry it to them. Pano's Michael, thanks so much for

1:56.7

being here. Thank you. Thanks, Allison.

1:59.3

So why have you pinpointed musicians in particular as important people to learn from versus

2:12.2

another kind of artist or an athlete or a coach? Well, partially it's because we've worked

2:19.8

with musicians all of our lives. We've been musicians. I've personally been immersed in music

...

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