In this lesson's episode, explore how integrity and abundance shape business strategies that create lasting success.

Discover how aligning incentives builds true win-win outcomes across stakeholders,

understand how customer empathy leads to smarter decisions and stronger products,

and uncover why creativity over competition becomes the foundation for long-term growth.

When you were building up your firm, how does that translate into the strategy that you deployed?

When I want to know the secret sauce, you said you were giving exceptional returns while living in integrity, living in alignment, understanding that's a win, win, win across the board.

For a lot of people, that's ideal circumstance that they can only hope to achieve.

So how does that actually translate into business strategy?

For you, for you as an example.

So I'll take it on each piece.

So first of all, John and I, in the beginning, owning 50% of the company each,

realizing we don't have the background, the education, et cetera, to really run a company like this.

So finding people who have really done something amazing in their life, who are super qualified

in the right areas that we needed

bringing them on board perfect example is a as a guy by the name of of uh kelly Kelly came into

our office we were pretty small we had three or four employees and he said hey guys I really

want to be a part of what you guys are creating what you're doing and we said hey we're not

we're not hiring right now he goes no no no I don't even need you to pay me anything. I will, I will take a place in that corner. He says, over there in that corner right there, I'll bring my own desk, and I'll eat what I kill, right? I'll come, I'll bring you guys deals and stuff. And if you fund them then you can make me well Kelly is now building a 14 15000 square foot home right Kelly's a multi multi millionaire today because we we weren't

so selfish with okay this is only a the game is locked nobody else can have any. No, we made a lot of people millionaires as in the process of building the fund and bringing on lots of new partners.

Right.

So that's number one.

And seeing the value that he was bringing and not being in a position where we're like, okay, we're going to take his stuff and try to keep it.

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