From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business.

You listen, if you listen and learn, then you're going to be able to do anything you want next time.

Everybody takes your business, business, really, really, all white life.

He doesn't clean.

What's with him?

Oh, I'm afraid he's gone Hollywood. This is a good one. What's with him? Oh, I'm afraid he's gone Hollywood.

This week on the business, veteran entertainment reporter Rona Barrett, the woman who brought Hollywood news to television, talks about the industry then and now.

Plus, we ask, where's the moral line in a business that's all about the bottom line?

But first, it's the Hollywood news banter.

Stick around. It's the business from KCRW.

You can imagine Hollywood, everything is really driven by making money.

What's with him?

Oh, I'm afraid he's gone to Hollywood. Hollywood.

I'm joined in the studio by my fellow banterer, John Horn of Los Angeles Times.

Hello, John.

Hello, Kim.

So, John, as we speak, we are somewhat forecasting because we're recording before the final numbers are in.

But we do believe that we are looking at a rather stunning weekend for one new movie and not so much for another.

I think we're seeing the ascension of one brand, Christopher Nolan, the director of Inception,

and then maybe another blip on Jerry Bruchheimer, the producer of Sorcerer's Apprentice,

on the other hand.

He had G-Force, which was expensive and did not work.

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