Welcome everybody, all we're talking on an amazing book. I'm very glad that you came here because I want to ask you a lot of stuff in person.

What, you know, disruption means a lot of stuff to different people.

What's the most foundational understanding of that word and that concept?

Is it being absolute first? Is it always being contrarian? Or what would you say?

Really, once you hear an idea, see something, the world cannot go back to the way it was.

So, one of the most basic examples, it's a fun example, is from the Bronze Age we were making knives.

And as we figured out how to make better metal, innovation was making longer and longer knives and swords.

Until you get to that scene in Indiana Jones, with the Arab Swords, with the big cimitar and he's waving the thing.

And Indy just pulls out the Smith and West and then shoots him. That's disruption. That's one of the great seeds.

Once you come back with a gun, the idea of that there's a guy in Japan making the perfect, you know, samurai sword is irrelevant.

When Henry Ford made the car, we didn't say, you know, I got a few more years and old Bessie. This course thing's going to work.

And what's different now is, well, one click away from six billion consumers. You only have to be right for a nanosecond to make immense wealth.

So, what has changed in demographics and technology and interconnectedness to allow you to disrupt things that nobody thought were possible to change?

And it doesn't take great wealth to do it. It doesn't take great connections nowadays. It really just takes two things, an idea and perseverance.

And so the book, disrupt you, is really about teaching people how to start thinking of themselves limitless.

Right. Remember in high school when the science teacher said the universe is expanding and that blew my mind because I could never understand what's it moving into.

But once you wrap your hand around that if that's all limitless, so are we.

But we were trained and raised to believe that we have very specific limitations because our educational system was about conformities so you could go work at a factory.

Right. The assembly line.

And then you'd give your life for 40 years for what?

Right.

So, too many people give up on their dreams listening to people that gave up on theirs.

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