Two men, 13 multimillion dollar businesses, eight kids, one business coach radio show.

It's the Thrive Time Business Coach Radio show.

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Arms away. We started from the bottom and we're

All right Thrive-Nue here. I'd like to introduce you today to Lisa K Solomon. She's an expert on business leadership and culture design and the co-author of the

bestseller, Moments of Impact,

how to design strategic conversations that accelerate change.

She also has written a book called Design a Better Business,

New Tools, Skills, and Mind mindset for strategy and innovation.

Why should you listen to her?

Well, she's been asked to teach on an ongoing basis at Stanford,

and she is a guru when it comes to product design. You see if you and I

want to grow a successful company we absolutely cannot do it without word of mouth.

The virality score is what I talk about a lot with my clients.

You want to make sure you take every one new lead shop and you want to turn that into at least two new customers.

You want to get one new customer, one new customer that you get from advertising,

and if you do a good job, they should come back and bring at least two friends.

The key is to wow them, right?

Right, and that's how you grow

virally but you're taking one new deal and you're turning it into two

referrals without asking for referrals and you ask me well Clay how can I tell if my business is healthy?

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