"Leads Are Weak" 5 Ways To Increase Lead Quality | Ep 222

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 21 July 2020

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage.

Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. Hosted by Alex Hormozi.

Timestamps:

(1:38) - The 1st, 2nd, and 3rd ways to increase your lead quality: targeting, the number of steps you have to jump through, & the nature of the offer

(3:15) - The 4th and 5th ways to increase your lead quality: application and providing value first

(5:35) - It’s important to understand how your business model works behind these. Try to start with the widest net possible and then work backward in order to see what you can do on the backend, how monetization structures flow, etc.

(8:26) - You can keep adding tweaks along the way for as long as you continue to make the machine behind increasing lead quality work

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.5	And so the only ask that I can ever have are you guys that you help me spread the words.
0:07.7	We can have more entrepreneurs make more money, feed their families, make better products,
0:11.9	and have better experiences for their employees and customers.
0:14.8	And the only way we do that is if you can rate and review and share this podcast.
0:19.3	So the single thing that I have to do is you can just leave a review,
0:21.9	but take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	And more importantly, it may change the world of someone else.
0:28.6	Welcome to the Jim Secrets Podcast where you talk about how to get more customers,
0:32.5	how to make more per customer and how to keep them longer.
0:35.0	And the many failures and lessons that we have learned along the way.
0:38.4	I hope you enjoy and subscribe.
0:41.5	So a quick thing that just came up recently.
0:45.2	I was asked to explain what are the ways to increase lead quality.
0:51.6	And so there are five ways that you can increase lead quality.
0:54.8	So this is if you are like, man, my leads are weaker.
0:56.8	I want my leads to be higher quality.
0:58.3	You're people are complaining to you or whatever.
1:00.3	There's five ways to do this.
1:01.3	Now that being said, the monetization structure behind it,
1:05.0	you're going to want to play with these variables so that you can optimize your throughput.
	...

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