What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew, coming to you with another episode of The Founders Journal.

My Daily Audio Diary made public for the world where I talk about the biggest lessons, learnings, wins and

losses behind the scenes at Morning Brew and today we are talking about what it is

like to lead a business during a recession.

As always, I am joined by my co-pilot

Josh Kaplan who pushes the conversation further

and asks the good questions.

Let's get into it. We're being synergistic today. We are being

synergistic. You want to you want to explain why? I would love to. This week on

business casual we're figuring out if now is it the right time to start a business, if there is ever the right time.

So we spoke with Christine Cy, who's the CEO of 500 startups.

We also spoke with David Kansel,

who's a serial entrepreneur.

And we've got a lot of interesting content

going out about investing and starting businesses

at the top of market at the bottom of the market somewhere in between.

So I wanted to ask you, now that you've run a business from a bull market into what we're doing

today, how your experience has changed over the past couple of months.

I think we talked about it right when things were starting to change, but

you have to be visiting your perspective of leading a business and comparing it to the

first couple of years of your experience would be a really

interesting conversation. Yeah for sure and you know I was reflecting on what it is

...