the big problem is that the more generally are the more impossible it becomes to

standardize value creation and that's the big advantage of nitching down so you have to

productize it. Welcome to the game where we talk about how to get more customers, how to make more

per customer and how to keep them longer and the many failures and lessons we have learned

along the way. I hope you enjoy and subscribe. So man, in your opinion, what are the three most powerful skills that someone should develop

if they want to make a lot of money.

I mean the three core skills are you going to learn how to build, you got to sell, and you got to learn how to lead.

Just like that. There we go.

In terms of maybe like hard skills, that someone should really focus on learning to develop like

sales copywriting leadership what would you say the most important? Well those are the

three big buckets right so it's like one is that like leadership is just the

internal bucket of getting people to do what you want them to do at scale, right?

And then from a selling perspective, I include that in all things that are marketing, letting people know about your stuff, promotion, and actually converting people into customers.

And then the third piece of building product and services is so that at scale, if the

product is good enough, then you won't lose customers and if it's exceptional, the product

itself will get you more

customers and so most businesses take into their natural extreme on a promotional level typically

are leaky buckets because the product actually sucks and most businesses suck in general because most products are good and

most people want to cancel very quickly and don't want to continue to use them which is

why very good companies are very rare most of them generally are mediocre or not good

and so I prefer to solve a business from back to them generally or mediocre or not good.

And so I prefer to solve a business from back to front,

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