Lauren Weinberg, CMO Of Square, On Embracing Career Transitions and Marketing A Mission-Driven Brand
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 1 June 2023
⏱️ 39 minutes
🧾️ Download transcript
Summary
If you own a small business or have ever shopped at one, you've likely come across Square, an online payment processing solution. Lauren Weinberg, CMO of Square, joins me on this episode to talk about the journey to her current position and shares advice for anyone in a transitional season in their career.
After taking a short sabbatical, Lauren felt recharged and clear on what she wanted to achieve in her professional life. We talk about what drew her to Square and the best resources they offer for business owners. Lauren also shares key insights into how to effectively market a mission-driven brand, including hosting events and building a sense of community.
In this episode we talk about:
- Giving yourself grace as a you juggle different roles in your life
- Why it's so important to embrace discomfort and find new opportunities for growth
- Tips for advocating for your price point and getting paid what you deserve
- What Lauren realized during the break she took between her roles at Yahoo! and Square
- The most underrated resources that Square offers for business owners (and how to access them!)
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CONNECT WITH LAUREN
Follow Lauren on LinkedIn: Lauren Weinberg
Buy a copy of Lauren's book: Self-Made Boss
Learn more about Square: squareup.com
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Transcript
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| 0:00.0 | You can make a mistake, you know, like you have the wrong copy or the wrong color on an ad, |
| 0:04.4 | and no one's going to die over that. And I think that there's just like not taking it too |
| 0:08.9 | seriously and being comfortable with the fact that you might fail. And if you do, you're going to |
| 0:14.7 | learn a lot. And that learning is actually way more valuable than just playing it safe all the time. |
| 0:21.4 | Welcome to Powerhouse Women, the podcast for women who know they are ready for more. |
| 0:28.2 | I'm Lindsay Schwartz, your host and the founder of Powerhouse Women, |
| 0:32.2 | and together will unlock the confidence and clarity you are looking for |
| 0:36.8 | to help you get out of your own way |
| 0:39.1 | and into action around your next big idea. |
| 0:47.4 | I have such a cool conversation to share with you today, and this is not someone you would |
| 0:52.6 | normally just get to sit down over a cup of coffee and get to hear their wisdom. I am joined by Lauren Weinberg, who is the chief |
| 1:01.3 | marketing officer of Square, where she leads global marketing and communications for this $80 billion |
| 1:08.6 | company that provides technology and software solutions for millions of |
| 1:13.4 | business owners all over the world. Lauren is not only a marketing genius who's worked for Yahoo, |
| 1:20.7 | she's worked for MTV before coming to Square. She's also a mom. So we got into so many different topics in this conversation, including how to make it all work. |
| 1:31.4 | How do you balance your career, your family, whether you're building a business or whether |
| 1:36.0 | you're helping to build one from the inside like Lauren is? |
| 1:40.0 | We talked about some really, really pivotal moments in her career when she knew it was time to |
| 1:44.6 | transition, how she knew it was time to take a break. |
| 1:48.6 | She's really, really open and honest about what that journey has looked like. |
| 1:52.0 | So enjoy this conversation. |
| 1:53.7 | Go and check out the book that she co-authored called Self-made Boss, Advice, Hacks, and Lessons from |
... |
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