Launch Week: She Sold $323k In 28 Days
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 802 Ratings
🗓️ 11 January 2021
⏱️ 47 minutes
🧾️ Download transcript
Summary
Today, Ryan talks with Cathryn Lavery of the Best Self Co. to find out how this super-scrappy founder launched on Kickstarter. While many entrepreneurs seeking funding give Kickstarter a shot and get mediocre results, Cathryn did it the smart way. The result? Not only did she fund her first inventory round, but her second and third, too!
If you plan to launch your own product on Kickstarter, listen in and take notes because you'll learn from someone who's learned to navigate all the pitfalls and make crowdfunding work. And if you hadn't even thought about using Kickstarter for your launch, stop everything! Give this a listen to see whether crowdfunding makes sense for you.
After you listen, I'd love to hear your thoughts on using this solution for funding your business.
Transcript
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| 0:00.0 | Hey, Capitalists. It is launch week at the Capitalism Incubator, which means a bunch of our students are releasing their first products in alignment with our eight-figure exit model. |
| 0:11.0 | It's been really fun and exciting because there's people who are getting their first sales. |
| 0:17.0 | My boy, Damien in the group had 10 sales on his first day, which was like $700 in sales. |
| 0:23.6 | Cheryl hit like $9,000 in sales in her first three weeks or something like that. |
| 0:30.6 | And this is the official launch week. |
| 0:32.6 | So kind of in honor of that, I wanted to feature one of the pieces of content that we have inside of Cap Inc. |
| 0:38.8 | And it's a case study with Catherine Lavery, where she talks about how her launch did over $300,000 |
| 0:45.0 | in her first 30 days. |
| 0:47.5 | And this was really helpful for our students. |
| 0:50.2 | And I wanted to pass it along to you. |
| 0:52.4 | If, after you listen to this, you feel inspired to come do this, I want you to come |
| 0:56.7 | join us inside of the Capitalism Incubator. |
| 0:58.4 | You can find out more at Capitalism.com slash ink. |
| 1:01.5 | This is where we get our hands dirty and we help people build businesses that can scale |
| 1:06.3 | to seven figures and be sold for an eight-figure exit. |
| 1:09.2 | And our next round starts February 1st. |
| 1:11.9 | So if you're listening before then, go over to capitalism.com slash ink and you can find |
| 1:16.2 | out more. |
| 1:16.9 | Enjoy this case study with Catherine. |
| 1:23.2 | Hey, Catherine. |
| 1:24.4 | Welcome back. |
| 1:25.7 | Hey, Ryan. |
... |
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