Hey, welcome back or welcome to the single track podcast. I'm calling this Strava Week because, yes,

we have another representative from the platform here today. Larissa Rivers is the North American

marketing lead at Strava, leading all brand efforts in the U.S. and Canada through community building

and nationally engaging programs. She joined Strava back in 2012 when it was still only relatively known amongst a cult following

of cyclists with a view towards growing the brand amongst runners.

The year after that, she and her husband Brett opened up San Francisco Running Company

to serve trail runners in the Bay Area.

They sold the company in 2019 and now live with mountain views in

Louisville, Colorado with their three young and very active girls. In this conversation,

we go in depth about her experience, helping to establish that iconic San Francisco running

company brand with Brett and her advice for getting a trail running specific store off the ground.

That was really fun.

We look at what it was like in the early days of building the run community on the Strava app.

We look at how Strava works with athlete influencers, her favorite stories to tell as a marketer,

and how even hardcore athletes can be relatable to the rest of the community.

We talk about ways to make all athletes comfortable being their raw, authentic selves on the platform.

And we close with ways to improve representation in our sport.

Let's waste no more time here because I cannot wait to publish this one.

The eighth episode of the single track podcast is here.

Welcome Larissa Rivers.

Larissa Rivers.

Larissa Rivers, welcome to the single track podcast.

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